About L’Oréal Paris
A global icon and the largest beauty brand in the world, L’Oréal Paris was founded in 1909 and has been empowering its loyal customer base for over a century – shaping the beauty community into what we see today.Seeking to inspire a generation that embraces individuality, L’Oréal Paris is fuelled by scientifically advanced formulas that guide users along a path towards self-confidence. Originating as a haircare brand for women, L’Oréal Paris has branched out to develop male grooming products with the Men Expert range, catering to everyone’s personal needs and goals. The well-known tagline, ‘you’re worth it’, resides at the heart of the brand, a true testimony to the years of dedication the company has given towards revolutionising the beauty industry.